True nobility
is exempt
from fear.

Marcus Tullius Cicero

July 16, 2017. Take up the Pursuit. 

The Noble Pursuit was created to honour the traditions that make cycling great.

Long rides with great friends. Staring down limits and boldly pedalling past. Turning left when all signs point right. Redefining what’s even considered a road.

Once our bicycle transcends being an accessory, it delivers us to new experiences and new landscapes. It elevates mere mortals to legends — if only for one day, one hill or a town sign sprint — and is the fodder for oft-repeated stories over post-ride bevvies. The Noble Pursuit exists to celebrate all that is great about cycling, friendship and the human spirit.

Why not grab three friends and join us?

We’ve made some changes for 2017. Click over to The Ride page to learn more.

Each year, the Noble Pursuit proudly rides in support of the James Fund for Neuroblastoma Research.

Visit jamesfund.ca to learn more about James Birrell’s valiant fight against cancer, and his enduring legacy to neuroblastoma research.

Learn more about the Noble Pursuit

Have questions about the 2017 Noble Pursuit?
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Our patron of the
2017 Noble Pursuit

Major
Taylor

Our patron of the
2017 Noble Pursuit

Major
Taylor

major_taylor_portrait
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